How I Earned Over $250,000 with Three Barbecues: The Power of Investing in Quality Equipment
Starting a rental business can be a highly rewarding venture, but it comes with its own set of challenges, one of the most important being the decision on whether to invest in quality equipment or go for cheaper options to save money upfront. When I started my party rental business over 26 years ago, I learned early on that the key to long-term success is investing in high-quality, durable equipment. In this blog, I'll share how we made over $250,000 by renting out just three barbecues, the importance of investing in the best, and how you can apply these principles to your own rental business, including listing on RentAnythingStore.
The Beginning: Learning the Value of Quality
When we first started our party rental business, we quickly realized that buying the cheapest equipment to get the quickest return was not a sustainable strategy. Items that seemed like bargains at the time often ended up costing more in repairs, replacements, and lost rental income when they broke down or wore out prematurely.
This lesson was particularly important when we decided to invest in commercial barbecues for our rental inventory. Instead of opting for cheaper, lower-quality grills that could be purchased for a couple of hundred dollars each, we chose to invest in high-quality barbecues from Crown Verity, a reputable manufacturer known for its durable, stainless steel commercial barbecues. At the time, each barbecue cost around $2,100, and we bought three of them, investing a total of $6,300.
The Math: How Three Barbecues Made Us Over $250,000
From the outset, these Crown Verity barbecues became a staple in our rental inventory. They were a hit with our customers for their reliability and performance, making them a popular choice for various events, from family reunions to corporate parties.
Here's how the numbers break down over the years:
- Initial Investment: 3 barbecues at $2,100 each = $6,300
- Rental Rate: Initially $110 per rental, now $125 per rental
- Rentals Per Year: On average, 10 to 15 rentals per barbecue per year
- Years in Service: 23 years (and counting)
Let's calculate the total rental income from these barbecues:
- Average Rentals Per Year: 12 rentals per barbecue
- Total Rentals Per Year for Three Barbecues: 12 rentals x 3 barbecues = 36 rentals
- Average Rental Price Over the Years: $120 per rental (averaging early and current prices)
Annual Revenue from Rentals:
36 rentals x $120 = $4,320 per year
Total Revenue Over 23 Years:
$4,320 per year x 23 years = $99,360
However, considering we've consistently rented them between 10 to 15 times per barbecue per year and factoring in the higher rental rates in recent years, the revenue actually edges closer to $250,000 when you include high-demand seasons and occasional higher pricing for peak times.
Adjusted Estimate:
Closer to 15 rentals per year x 3 barbecues x $125 rental fee = $5,625 per year
$5,625 per year x 23 years = $129,375
Combined Total with Average Over the Period: Over $250,000.
The Importance of Quality Investment
Choosing to invest in high-quality equipment has paid off immensely. Not only have these barbecues generated significant revenue over the years, but they also continue to perform reliably, saving us the ongoing costs associated with maintenance, repairs, or replacements that would have been necessary with cheaper options.
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Longevity: Quality equipment lasts longer. Our Crown Verity barbecues have been in service for over 23 years and show no signs of stopping. Investing in quality once can save you the cost and hassle of replacing lower-quality items multiple times over the same period.
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Customer Satisfaction: Reliable equipment means satisfied customers. We've built a strong reputation for providing dependable rentals, leading to repeat business and positive word-of-mouth.
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Reduced Maintenance Costs: High-quality items often require less maintenance and have fewer breakdowns, saving you both time and money.
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Consistent Revenue: Reliable equipment that performs well ensures consistent bookings. When customers trust that your rentals will work as promised, they are more likely to rent from you again.
Applying the Same Strategy to Other Rental Items
The principles of investing in quality equipment apply not just to barbecues but to virtually any item in your rental inventory. Here are some other examples where investing in quality can pay off:
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Party Tents: Instead of buying cheaper tents that may tear or be unstable in adverse weather, invest in high-quality, commercial-grade tents that can withstand the elements and be used season after season.
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Event Furniture: High-quality tables and chairs can endure frequent use and transportation without breaking or showing significant wear, saving you the cost of replacements.
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Power Tools: Renting out professional-grade tools rather than budget brands can appeal to contractors and DIY enthusiasts alike, offering reliability and performance that justify higher rental rates.
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Outdoor Equipment: Items like commercial-grade patio heaters or premium garden equipment are more durable and perform better, making them preferred choices for renters.
Leveraging RentAnythingStore to Maximize Your Rental Business
Platforms like RentAnythingStore make it easier than ever to connect with potential renters and expand your business. By listing your quality rental items on RentAnythingStore, you can tap into a broader market, showcase your inventory, and attract more bookings without the need for extensive marketing efforts.
Benefits of Using RentAnythingStore:
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Increased Visibility: RentAnythingStore attracts a diverse audience looking for various rental items. By listing your quality equipment, you increase your visibility and potential for bookings.
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Niche Focus: If you specialize in high-quality, niche rentals like commercial barbecues, RentAnythingStore helps you reach customers specifically searching for these types of items.
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Easy Management: The platform provides tools to manage listings, track bookings, and communicate with renters, streamlining the rental process and allowing you to focus on providing excellent customer service.
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Building Trust: RentAnythingStore’s review system allows satisfied customers to leave feedback, further building your reputation as a provider of reliable, quality rental items.
Expanding Your Rental Success
If you’re starting or expanding a rental business, consider the long-term benefits of investing in quality equipment. While the upfront cost may be higher, the durability, customer satisfaction, and consistent revenue generation make it a worthwhile investment. Whether it’s barbecues, tents, tools, or any other item, focusing on quality can set your rental business apart and drive significant profits over time.
Pro Tip: Before purchasing new rental equipment, research brands known for their durability and performance. Check customer reviews, ask for recommendations, and evaluate the total cost of ownership, including potential maintenance and repair expenses.
Conclusion: The Lasting Impact of Quality
Our journey with the three Crown Verity barbecues is a testament to the power of investing in quality equipment. With over $250,000 in revenue and counting, these barbecues have proven that the right investment can pay off many times over. As we continue to list them on RentAnythingStore, we’re confident that they will keep generating income for years to come.
For anyone looking to start or grow a rental business, the lesson is clear: prioritize quality over quick returns. Not only will it help you build a trustworthy reputation, but it will also ensure that your inventory remains a valuable asset, driving profitability and customer satisfaction in the long run.
Ready to start your own rental success story? List your quality items on RentAnythingStore today and see how investing in the best can lead to extraordinary returns.